Since 2018, 30 Start-up Express winners have exposed themselves to vigorous marketing activities and earned attention from investors, media and potential partners. In 2021, the programme will focus on seven key components including local and overseas trade promotion activities, exploratory mission to start-up hubs, extensive media coverage, power meet-ups with successful business leaders, capacity building workshops, business matching activities and being an active member in HKStartup Society.  The 2021 cohort will be selected in June 2021 and winners will be entitled to a year-round intensive marketing and promotional campaign curated by the HKTDC.
 
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