Charlotte is the Founder of Hello Sister, Asia’s only Female focused marketing consultancy and Co-Founder of Side by Side Asia a DEI consultancy focused on driving impactful and relevant change in the region
After 18 years of brand consulting working on some of the world’s biggest brands – she decided to found Hello Sister, to rid the region of mediocre women’s marketing. She  now works with the likes of Unilever, GSK and DBS as well as many female focused start-ups across Asia..
Topic: April Masterclass with Hello Sister: Understanding women as a consumer
Charlotte will share why it’s important for brands to understand and support women, particularly as more and more female consumers control the household decision making process, and a over 1/3 of the global economy.
Having spoken to nearly 5000 women across Asia she’ll also share the results of what women are looking for from brands and advertising, how they like to engage and critically what quickly turns them off. Sadly though closer to the target many female owned businesses are just as likely to misunderstand their female consumer as any other business so we’ll take you through some of the rules to play by and engage with her.
Key takeouts would be:

• How women differ as consumers and decision makers?
• Why do so many businesses and brands get it wrong?
• How to really engage with her?

Time: Apr 20, 2021 12:30 PM Hong Kong SAR
Join Zoom Meeting
https://us02web.zoom.us/j/84447972755?pwd=Vy9DYTViUngrVldCSVZsSHRaNTVtZz09
Meeting ID: 844 4797 2755
Passcode: 638331